What we do
We treat your inbox like a paid channel and manage the four conversion rates that decide whether it works. Here is the whole system, and the model underneath it.
We start with the customers you already closed and let our AI build the list from what they have in common, rather than buying a database somebody else already burned through. Every address gets verified before a send, and we hold the list under a two percent bounce rate because anything above that quietly damages everything downstream.
Your cold volume goes out on domains we own, register and warm on a real schedule, and we check inbox placement every week rather than assuming it. Your primary domain stays out of it entirely, so the email your business actually runs on never carries the risk.
Our AI drafts short emails built around one specific reason a founder would answer this month, we edit them for voice, and we run several angles at once so the market tells us which one works instead of us guessing. Losers get killed by week two, the same way you would manage ad creative.
Every week you get replies, positive replies, calls booked, calls held, and what each of those calls cost to produce. That last number is how we manage the account, and it is the one most agencies have never bothered to calculate.
The model
A media buyer never brags about impressions. They know what a conversion costs and spend the week pushing that number down. There are four places a cold campaign leaks, and our AI-driven system measures all four separately so we can tell you which one is costing you meetings.
How much of the list is a live person at a company you actually want. Bought lists fail here first, and the bounces poison everything downstream.
Inbox or spam. You can write the best email of your life and it will not matter if it arrives in a folder nobody opens.
Reply rate on delivered mail, split into interested and not. The negatives tell you fastest whether the targeting or the message is wrong.
Booked against held. A meeting that no-shows is not a meeting, and it should never appear in a report as though it were.
Find the weakest gate, fix it, then find the next one.
Before we build
Every build starts with two numbers that belong to you rather than to us. Your total addressable market tells us how many companies are genuinely reachable, and what a customer costs you to acquire today tells us what a booked call is worth paying for. Those two figures decide the volume, the segments, the sending infrastructure and the fee.
How many companies genuinely fit, rather than how many rows a database is willing to sell you. A market of eight hundred accounts gets built completely differently from one with eighty thousand, and pretending otherwise is how programs burn a list in a quarter.
What a customer costs you today across every other channel. That sets the ceiling on what a booked call is worth and stops us scaling something that quietly loses money once volume goes up.
Working backwards from your close rate and average deal size to the number of calls a month that actually moves revenue, which is usually a smaller number than founders expect and a more specific one than agencies quote.
Volume, segments, domain count and fee all fall out of the first three, and the whole thing is designed to scale by adding capacity rather than by starting over.
Everything is customizable because everything is calculated.
Twenty minutes, no pitch deck, and a straight answer about whether outbound is your constraint.